RINGSTAR: Ringstar is a new brand of martial arts sparring shoes. The goal was to become a well-known brand in the marketplace and ultimately increase sales.
HLANG SOLUTION: H*Lang created a performance look & feel while spotlighting Ringstar's cutting edge technology. The concept was simple (as most good creative is): once the consumer understands the importance of the patented technology in the sparring shoe. Once the customer can grasp the Ringstar advantage of cutting edge technology, there decision is simple and the buying pattern has been changed to incorporate this new brand.
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