RYAN & WOOD DISTILLERY: Ryand & Wood is a new distillery based in Cape Ann, Massachusetts. They needed to draw attention to their new spirits on a local level with a high-end flair that matches their product.
HLANG SOLUTION: By incorporating images of local maritime art, an art style which draws attention to the beauty and hardship of the Cape Ann fishing industry, H*lang wasable to make a connection between the art and distilling spirits. Not only did this connect Ryan & Wood to Cape Ann, it made an association that romanced the brand - giving Ryan & Wood a distinct look that was notably New England.
LEGS: H*lang was able to add headlines to these images that galvanized the spirits to art to the fishing industry... Bold and a
THis will work for new spirits - making the campaign not distinctive to any spirit but speaks to the quality and allure of Ryan & Wood products.
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